HOW TO USE

The URL should contain the
keyword that you are targeting

The title tag should contain the keyword that you are targeting.

The meta description should
contain the keyword that you
are targeting.

There should be only one H1 tag on the page and it should contain the keyword.

The first 100 words after the
H1 tag should have one instance
of the keyword used.

There should only be one more instance of the keyword used in the heading tags and that would be in any one of  the other H2 tags.

Within the content there should be a  few more instances of the keyword. A good rule of thumb is, for every 500 words, not
including the first 100 words,
there should be one instance of the keyword used